Aldar's
Partnerships
Aldar Properties proudly supports a diverse range of sports, entertainment, leisure, and event initiatives through strategic partnerships. These collaborations stimulate community engagement, enhance well-being and enrich the cultural landscape. By leveraging the transformative power of these partnerships, we drive positive change, support growth, and contribute to the overall development of our communities.
Our Partners
Aldar Sponsorships
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Abu Dhabi Art
In 2024, we proudly sponsored the Abu Dhabi Art Festival as a premium sponsor, gaining exceptional brand visibility throughout the event. Our sponsorship granted us a prominent presence with a designated space at Manarat Al Saadiyat, where we activated a stand and engaged with attendees. In addition to showcasing artwork, we also had the unique opportunity to purchase pieces directly from the artists. To further enhance the experience, we hosted an interactive art activity at our stand, where visitors, including students, collaborated to create a collective masterpiece, bringing together creativity and community.
Manchester City Football Club
Aldar is proud to be Manchester City’s official Real Estate Partner, working together on a number of exciting new development projects within the Middle East region in the realms of real estate, retail, and football education. As part of the agreement, Aldar will use the Manchester City brand and intellectual property to promote select residential projects to the club’s global audience.
New York City FC
Aldar's partnership with NYCFC, the New York-based football team, enhances market visibility and fosters brand connection. Through joint events, digital strategies, and personalized communication, they create unique customer experiences. Leveraging NYCFC's fanbase and industry network, Aldar expands reach and cultivates loyalty. This dynamic partnership unlocks opportunities in sports and real estate, propelling both brands to new heights.
Abu Dhabi Grand Prix
Aldar proudly takes center stage as the esteemed official partner of the Abu Dhabi Grand Prix. With great delight, Aldar announces its role as a founding partner for the 2022 edition, exemplifying its unwavering dedication to enhancing the event's magnificence. This extraordinary collaboration contributes to the enduring legacy of the Grand Prix, creating unforgettable moments of automotive excellence.
NBA Abu Dhabi Games
Aldar proudly partners with the NBA Abu Dhabi Games as the exclusive real estate partner for the event's four-year duration in the capital. This collaboration allows Aldar to engage the local community through Jr. NBA Clinics and showcase NBA branding at its residential communities and Aldar Education schools. On game days, Aldar activates various promotional elements, such as LED displays, courtside branding, and on-court activations, to enhance the fan experience.
Special Olympics UAE
Aldar has established a longstanding partnership with Special Olympics, beginning with its role as a partner of the Abu Dhabi Games in 2019. Building upon this relationship, Aldar solidified its commitment to Special Olympics UAE through a dedicated partnership with the team. This collaboration demonstrates Aldar's ongoing support for Special Olympics and its dedication to promoting inclusivity and empowering athletes of all abilities.
Abu Dhabi HSBC Championship
Aldar stands as the esteemed official partner of the Abu Dhabi HSBC Championship, a testament to its unwavering commitment to excellence. As an illustrious sponsor, Aldar takes immense pride in not only supporting the event but also serving as the distinguished host at the iconic Yas Links Abu Dhabi Golf Club. This partnership signifies Aldar's profound dedication to elevating the stature of the championship and furthering its reputation as a pinnacle of sporting achievement.
Etihad Arena
Aldar's partnership with Miral and Etihad Arena drives brand affinity, sales, and visibility through digital assets, personalized communications, and exclusive events. By leveraging retail and education sectors, sharing assets, and prioritizing customer satisfaction, Aldar expands its reach and enhances its brand presence.