Shaping the journey towards growth
Our strategy shapes our journey towards future growth, enriching customer experiences and maximising shareholder value as we pursue our goals and realise our vision.
- Product Excellence
- Signature Experience
- Capital Management
- Enablers
Product Excellence
Our delivery engine is built to enable greater scale, faster execution and consistent quality across our segments, with a focus on product readiness and the highest standards of excellence.
Signature Experience
We deliver exceptional experiences through a hospitality-led, digital-first model that reflects our understanding of customer needs, with every journey and touchpoint shaped by trust and meaningful engagement
Capital Management
We drive disciplined growth through strategic capital allocation, targeting opportunities that maximize returns and unlock value across our UAE and international portfolio.
Enablers
We attract top talent, harness data and digital capabilities, and adopt agile, innovative solutions to future-proof our businesses, drive lasting impact and set a global benchmark in sustainability and excellence.
Product Excellence
Product Excellence
Our delivery engine is built to enable greater scale, faster execution and consistent quality across our segments, with a focus on product readiness and the highest standards of excellence.
Signature Experience
Signature Experience
We deliver exceptional experiences through a hospitality-led, digital-first model that reflects our understanding of customer needs, with every journey and touchpoint shaped by trust and meaningful engagement
Capital Management
Capital Management
We drive disciplined growth through strategic capital allocation, targeting opportunities that maximize returns and unlock value across our UAE and international portfolio.
Enablers
Enablers
We attract top talent, harness data and digital capabilities, and adopt agile, innovative solutions to future-proof our businesses, drive lasting impact and set a global benchmark in sustainability and excellence.
Our Purpose
To have a positive impact on people’s lives.
We bring this to life by designing spaces, experiences and communities that foster well-being, connection and opportunity. Every decision we make, from the homes we build to the partnerships we form, is guided by our commitment to creating long-term value for people, the economy and the environment.
Our Values
RESULT-ORIENTED
We are determined to achieve our goals with unrelenting focus on quality, while resiliently adapting to change.
GROWTH-MINDED
We lead with ambition and embrace opportunities to expand our impact through calculated risks.
COMMUNITY-FOCUSED
Our communities are built for people to thrive - we tune in to our customers’ needs and strive to exceed expectations.
COLLABORATIVE
We work together as one towards shared goals and mutual success, cultivating trust and transparency.
RESPONSIBLE
We show respect for others, act with integrity, and focus on sustainable outcomes.
Our Strategic Objectives
Future-proofing our fiscal strength
The Financial Horizon
Our goal is to drive maximum financial returns for our shareholders by continually growing our portfolio and exploring new opportunities.
01
Lead in profitability and capital discipline.
02
Maximize shareholder value.
03
Diversify and solidify income.
Customer centricity and engagement
Customer Value Proposition
At Aldar, we lead with agility and innovation to elevate everyday living and create meaningful impact.
01
We design exceptional products.
02
We curate signature experiences.
03
And, we create long-term value.
Readiness, delivery & synergy
Operational Excellence
We deliver exceptional products through readiness, synergy, and a best-in-class delivery engine.
01
Product readiness and strategic launches.
02
Efficient and scalable project delivery.
03
Elevated offerings across all businesses.
Exceptional customer experiences
Signature Experience
We craft signature experiences through hospitality-led, personalised engagement across every customer journey.
01
Hospitality-first and digital mindset.
02
Swift, personalised service delivery.
03
Broader reach and deeper loyalty.
Strategic growth & value creation
Capital Management
We drive disciplined growth through strategic capital allocation, value-added partnerships and unlocking opportunities across our portfolio.
01
Strategic capital allocation.
02
Partnerships and third-party capital.
03
Unlock value from assets and businesses.
Talent, innovation & sustainability
Enablers
We power our business with top talent, innovation, sustainability, and stakeholder collaboration.
01
Agile, data-driven organisation.
02
World-class talent and culture.
03
Digital-first operations and processes.
04
Global sustainability benchmark.
05
Stakeholder and partner collaboration.
Our Strategic Programmes
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Delivery Excellence
![Abu Dhabi]()
Enhancing delivery timelines, streamlining construction processes and improving project quality.
Product Excellence and Market Leadership![Women Working Together Icon]()
Leading the market through product differentiation, segment leadership and unlocking commercialization opportunities
Signature Experiences and Partnerships![Google Analytics Charts on an ipad]()
Building partnerships and signature experiences that enhance customer loyalty and market differentiation
Transformations & D-Hold Progress![about-us-strategy-operational-model-337x228]()
Executing transformations and completing development of D-Hold projects to drive value
Capital Management![Kayaking]()
Strengthening capital deployment strategies and securing funding streams for sustainable growth
Mindset and Culture![Skyline of Al Reem Island in Abu Dhabi at sunset]()
Fostering an innovative and ownership-driven culture to drive performance and accountability
Truly Digital![Google Analytics Charts on an ipad]()
Driving digital transformation across Aldar through AI and innovative technologies to improve efficiency & CX
Enjoy
