Shaping the journey towards growth
Our strategy shapes our journey towards future growth, enriching customer experiences and maximising shareholder value as we pursue our goals and realise our vision.
- Operational Excellence
- Customer Centricity
- Growth and Expansion
- People, Innovation and Digital Transformation
Operational Excellence
Our agile processes ensure we deliver our developments on time, within budget, and to the highest standards of excellence.
Customer Centricity
We create trust through engaging our customers and delivering an exceptional experience for our stakeholders.
Growth & Expansion
We strive to achieve sustainable growth in new markets, accelerating the delivery of high-quality developments and acquisitions and implementing innovative marketing strategies.
People, innovation and digital transformation
We seek to attract and retain high performing talent, nurture an innovative and creative culture and adopt disruptive technology to help us achieve our vision.
Operational Excellence
Operational Excellence
Our agile processes ensure we deliver our developments on time, within budget, and to the highest standards of excellence.
Customer Centricity
Customer Centricity
We create trust through engaging our customers and delivering an exceptional experience for our stakeholders.
Growth and Expansion
Growth & Expansion
We strive to achieve sustainable growth in new markets, accelerating the delivery of high-quality developments and acquisitions and implementing innovative marketing strategies.
People, Innovation and Digital Transformation
People, innovation and digital transformation
We seek to attract and retain high performing talent, nurture an innovative and creative culture and adopt disruptive technology to help us achieve our vision.
Our Purpose
We build eco-systems around an intimate understanding of our stakeholders.
Our work is well-designed for communities to thrive and raise their families, for corporate cultures to innovate & prosper and for schools where young talent meets great teaching.
We are human centric with a collection of talented people, businesses and suppliers coming together in a powerful eco-system built on strong relationships.
We spread positive impact by being well governed, ethical, inclusive and sustainable in everything we do.
Our Guiding Values
RESULT-ORIENTED
We are determined to achieve our goals with unrelenting focus on quality, while resiliently adapting to change.
GROWTH-MINDED
We lead with ambition and embrace opportunities to expand our impact through calculated risks.
COMMUNITY-FOCUSED
Our communities are built for people to thrive - we tune in to our customers’ needs and strive to exceed expectations.
COLLABORATIVE
We work together as one towards shared goals and mutual success, cultivating trust and transparency.
RESPONSIBLE
We show respect for others, act with integrity, and focus on sustainable outcomes.
Our Strategic Objectives
Future-proofing our fiscal strength
The Financial Horizon
Our goal is to drive maximum financial returns for our shareholders by continually growing our portfolio and exploring new opportunities.
01
Maximise shareholder value.
02
Grow profits and enhance margins.
03
Expand and drive sustainable growth.
Customer centricity and engagement
Customer Value Proposition
At Aldar, we lead the way with agile and innovative solutions that build customers’ trust and elevate their experience
01
We are a trusted real estate partner.
02
We create memorable experiences.
03
And, we yield sustainable returns.
Operational processes & supply chain efficiency
Operational Excellence
We continuously optimise our operating processes to improve management efficiency and ensure we deliver our developments on time and within budget.
01
Maximise and unlock the potential of our assets.
02
Optimise our processes and strengthen our value chain.
03
Embed sustainability in every area of our business.
04
Drive value and synergy through investment.
Exceptional customer experiences
Customer Centricity
We create trust through meaningful customer engagement and the delivery of exceptional experiences.
01
Interactive customer engagement.
02
Exceptional customer experiences.
03
Added value through loyalty programmes and unified marketing.
04
Embedding social and environmental sustainability.
Increasing the value of our assets
Growth & Expansion
We pursue sustainable growth through innovative marketing strategies, new market opportunities and an ongoing focus on efficient working practices.
01
Invest in expansion.
02
Build our portfolio.
03
Optimise utilisation.
04
Engage our stakeholders.
Nurture an innovative & creative culture
People, Innovation and Digital Transformation
We attract and retain high performing talent, nurture an innovative and creative culture and adopt disruptive technologies to realise our vision.
01
Leverage our data.
02
Deploy disruptive technology.
03
Embed innovation.
04
Attract high quality talent.
05
Develop our people.
06
Nurture a creative culture.
Our Strategic Programmes
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Customer journey framework and automation
![Abu Dhabi]()
By working closely with our customers at every stage of the journey, we create unique, memorable experiences.
Employee Development and Engagement![Women Working Together Icon]()
We value team spirit, ambition, commitment and diversity, working collaboratively as one team to foster innovation and empowerment.
Data Transformation and Analytics![Google Analytics Charts on an ipad]()
We’re transforming the processes and technology we use to collect and use data, to help us make more informed, insightful decisions.
Operating model and process efficiency automation![about-us-strategy-operational-model-337x228]()
We continuously optimise and automate our operating processes to become more agile and responsive.
CSR and Sustainability![Kayaking]()
Our business culture has sustainability at its core. Responsible, sustainable practices are integral to how we operate, collaborate, innovate and grow.
Growth, expansion and stakeholder management![Skyline of Al Reem Island in Abu Dhabi at sunset]()
We foster new and existing partnerships with government and stakeholders to expand, grow, and create sustainable communities for future generations.
